8 Alternatives to MarketMuse for Content Optimization

Imagine discovering a hidden treasure map, offering you the keys to the golden land of search engine optimization for your content. MarketMuse has long been the powerful compass guiding content creators through the depths of keyword research and optimization. But what if we told you there’s more to explore — hidden gems waiting to be unearthed, shining like the brightest stars in the SEO cosmos?

Allow us to be your trusty sidekick as we unveil eight alternatives to MarketMuse that will supercharge your content optimization strategies and wield unparalleled control over your keyword kingdom. Dive in and watch in awe as these mighty tools propel you to uncharted heights in online visibility, engagement, and ROI.

An AI Doing Content Optimization

Some of the best alternatives to MarketMuse include Frase.io, Semrush, Surfer, Clearscope, SE Ranking, BrightEdge, Ahrefs, and Serpstat. Each one offers unique features for optimizing your content and improving your SEO. When selecting an alternative to MarketMuse, it’s important to consider factors such as cost, ease of use, customer support, and specific features relevant to your content strategy goals.

Top MarketMuse Alternatives

There are a plethora of SEO tools available in the market. However, if you are looking for alternatives to MarketMuse, here are three popular choices that you can consider.


Frase.io uses AI-powered natural language processing (NLP) technology to help content writers create better pages. It analyzes Google’s search results related to your target keywords and mines all the relevant phrases from top-performing pages. Besides, Frase.io provides a detailed content brief with suggestions for creating relevant topics and sub-topics.

Frase.io focuses on providing users with relevant data-driven insights to improve their website’s visibility across search engines. It provides insights into what potential customers are searching for so content can be tailored to meet their needs.

Frase IO

One of the features that make Frase.io stand out is its ability to generate content briefs. After you give it a topic or keyword, Frase.io analyzes the top-ranking pages and generates an outline for your article highlighting the essential topics, subtopics, and questions that your content should cover.

This feature saves time by providing a framework that ensures that your articles meet SEO best practices and are comprehensive enough to answer user queries. It helps optimize existing content on your website by analyzing search data and suggesting relevant changes based on user intent.

However, some users may find Frase.io’s pricing plan a bit confusing as there is no clear distinction between some of the plans and what features come with them.


Semrush is one of the most well-known alternatives to MarketMuse. It’s an all-in-one marketing toolkit that offers features like keyword research, competitor analysis, and search engine results page (SERP) rank tracking. Despite being a solid tool for SEO optimization, there are some downsides worth noting.


On the bright side, Semrush has a user-friendly interface that makes it easy to navigate through different features. The tool also provides useful recommendations for improving website rankings based on your competitors’ keywords and backlinks. It offers customizable reports, great for those who need to generate actionable insights quickly.

However, one disadvantage is that Semrush can sometimes be slow in delivering a return on investment (ROI). It’s also more expensive compared to some other alternatives on the market. While there are several pricing plans available, even its basic plan starts at $119.95/month so it might not be the best choice for everyone.

Another point worth considering is that Semrush is geared towards providing technical insights about pages rather than content analysis. Marketers looking to focus on content optimization may find limited data in their content performance.

Despite these potential drawbacks, Semrush has still become a go-to solution for many marketers and offers a comprehensive toolkit perfect for businesses looking to boost their online presence.

In summary, Semrush is a popular marketing toolkit that offers helpful features such as keyword research, competitor analysis, and SERP rank tracking. While it has a user-friendly interface and provides useful recommendations for improving website rankings, it has a high cost and focuses on technical insights rather than content analysis. However, Semrush remains a go-to solution for many marketers looking to boost their online presence through actionable insights and customizable reports.


Surfer is another alternative worth examining in detail to get a better understanding of its capabilities in content optimization.


One benefit of using Surfer is its ease of administration. The tool’s set-up process is seamless without any steep learning curve required by the user. Surfer also provides easier admin features compared to MarketMuse.

Much like a GPS tool gives direction when driving, Surfer gives direction in creating better content intending to facilitate higher website ranking. It analyzes the competitor content data results. Using its 500+ ranking factors, it assists in creating a holistic strategy for campaigns. Surfer can help structure and optimize content, leading to better SERP positions.

However, Surfer does have some downsides. One disadvantage is that it may take longer for users to reach ROI with Surfer compared to other tools like MarketMuse. Also, while Surfer offers high-quality support when it comes to customer needs and satisfaction, it has fewer features compared to some of its competitors.

Another aspect worth mentioning is that while Semrush focuses on giving technical insights about pages, Surfer analyzes what exactly makes the content ranking-factor friendly. By identifying key metrics such as keyword density and topical relevance, Surfer can give direction on how to better your content optimization efforts.

Key Points

  • As of 2023, there are more than 20 different brands that offer alternatives to MarketMuse in the content optimization and SEO field.
  • Among those top eight alternatives are Frase.io, Semrush, Surfer, Clearscope, SE Ranking, BrightEdge, Ahrefs, and Serpstat.
  • MarketMuse alternatives vary in focus and price, ranging from free options up to mid-figures for an enterprise solution.

Content Optimization Features

Content optimization features are an integral part of any SEO tool. These features help users develop high-quality, well-optimized content relevant and valuable for both humans and search engines. Some of the most important content optimization features that alternative tools to MarketMuse offer include the following.

Content Optimization Features

Clearscope’s content optimization tool helps you target specific keywords in your content. You can create a brief with the keywords you want to rank for and Clearscope will provide a list of suggested terms to include in your content. The tool also analyzes your competitors’ content to identify keywords they’re targeting, giving you insights into how to improve your own content.

On-Page.ai’s On-Page Scan feature provides comprehensive on-page optimization recommendations based on AI analysis. It crawls your site just like Google, identifying main content, sidebars, footers, headers, and advertisements to provide accurate recommendations. This tells you the most important words to add to your page to rank higher on search engines.

While many content optimization tools focus on keyword research and SERP analysis, some like Surfer go above and beyond. Its advanced machine learning algorithms analyze over 500 ranking factors to give users precise guidelines about their strategy. It includes real-time data analysis so users can track their progress.

Keyword Research and SERP Rank Tracking

Keyword research is a fundamental aspect of any SEO strategy. It helps businesses identify the terms and phrases that potential customers are using when searching for products or services online. SERP rank tracking is a crucial function that allows companies to monitor their position in search results for target keywords.

Keyword Research

Frase.io’s keyword research tool uses AI-powered NLP algorithms to provide semantic keyword suggestions rather than just a list of related keywords. Frase offers queries analysis to help users understand what people want to know about their topic, and how to create more useful content that will rank higher in search results.

On-Page.ai helps businesses expand their content strategy with an AI-powered keyword suggestion tool. It provides keywords on topics closely related to your target search terms, whether you’re creating content for your blog, product pages, or category pages.

Think about keyword research like choosing the right bait when fishing. You don’t want to use the wrong lures that nobody else is using, or else the fish won’t bite. On the other hand, by selecting the right baits, you can catch a great haul of fish!

Similarly, by understanding what questions customers are asking on search engines related to specific products or services, you can create high-quality content that answers those questions and brings in traffic to your website.

As you can see from exploring some of the content optimization and keyword research features of alternative tools to MarketMuse, there are plenty of options available on the market, including On-Page.ai. Depending on your business needs, some tools may be more effective than others at achieving your goals. Conduct thorough research before choosing an SEO tool so you can invest in a solution that provides measurable value over time without breaking the bank.

Competitor Analysis and Content Planning

With content optimization, competitor analysis and content planning are two of the most critical factors to consider. Analyzing your competitors’ tactics can help you better understand how to improve your own content while mapping out an effective content plan can help you stay organized and focused on achieving your goals.

Competitor Analysis

One tool that excels in these areas is Frase.io. Its AI-powered content editor suggests topics related to your query and provides insights into your competition’s top-performing pages. With this information, you can craft a more targeted content strategy and even analyze keyword usage trends across all top-ranking pages for a given topic.

Another alternative, Surfer provides real-time data-driven suggestions for optimizing page structure, word count, and internal link building based on competitor analysis. The platform automatically compares your page against the top 10 competitors for any chosen keyword or phrase, allowing you to identify gaps in your content and gain a competitive edge with proven on-page tactics.

Meanwhile, Semrush offers robust competitor research tools that provide insight into competitor backlinks, rankings by keyword, and ad copy. The platform allows users to track their own positioning against those of their competitors over time for multiple search engines so they can better direct their resources toward exploring organic traffic growth.

For example, imagine that you run a local plumbing business in a highly competitive market. By using Semrush’s sophisticated competitor analysis tools, you might discover that one of your biggest competitors has been targeting the same long-tail keywords as you with success. By carefully analyzing their approach — such as their choice of headings, meta descriptions, and image alt tags — you can adopt similar strategies for crafting compelling service pages that rank more highly than theirs.

Overall, competitor analysis and content planning are essential in boosting website traffic through optimization efforts. With the right SEO tools at your side, you can save valuable time and maximize your ROI by gathering insights that inform content marketing efforts that can attract more quality leads to your site.

Factors to Consider When Choosing an Alternative

Choosing the right SEO tool for your specific needs requires careful consideration of several factors. Here are a few things to keep in mind when weighing up different options.

  1. Consider the size and complexity of your organization’s website. Smaller companies with fewer employees may find that a simple keyword research tool like Ahrefs or Moz Pro meets their needs well, while larger companies with complex technical requirements may benefit from market-leading platforms like Semrush or Conductor.
  2. Next, take into account the specificity of the niches you’re targeting. If you operate within an extremely specialized field, such as machine learning or quantum mechanics, then it may be best to opt for a tool like Clearscope or Surfer which places great emphasis on topic modeling and AI-generated content creation.
  3. Lastly, think about pricing and scalability when choosing an alternative to MarketMuse. While some platforms offer free trials or low-cost introductory plans, others require significant investments in terms of set-up fees and/or monthly subscriptions. Being aware of what services you need before investing monetarily saves a lot of stress and difficulty down the road.

Of course, the decision ultimately comes down to what is best for your organization based on your individual requirements. That said, it’s worth noting that higher costs often correlate with more extensive data-driven insights and features, making advanced-level SEO tools like BrightEdge or Serpstat worthwhile long-term investments for larger businesses that prioritize expanding market share through increased visibility on SERPs.

To continue this line of thinking, using a premium SEO tool is like hiring a top-tier digital marketing agency. While the cost may seem high compared to other options, the value added through tried-and-true methodology plus more extensive data makes the return on investment justifiable over time.

Pros and Cons of MarketMuse Competitors

While MarketMuse is a popular choice among many marketers and enterprises, it’s important to explore the pros and cons of its competitors before making a decision.

For instance, Semrush offers keyword research, SERP rank tracking, and competitor analysis. Its easy-to-use interface allows even beginners to quickly get up and running with their SEO strategy. However, this ease of use comes at a higher price point than some other options. While it offers robust SEO insights, its content optimization features may not be as comprehensive as some other platforms.

Another alternative to MarketMuse is Surfer. This tool focuses on content optimization and offers keyword suggestions and on-page recommendations. One pro of Surfer is its affordability compared to some other options. However, its narrower focus on content optimization means that it may not offer the same level of overall SEO insights as more comprehensive platforms like Semrush or Ahrefs.

On the other hand, Ahrefs offers both content optimization features and comprehensive SEO insights. Its backlink analysis capabilities are particularly strong. However, this wide range of features comes at a high cost that may be prohibitive for some businesses.

Frase.io is another option worth considering for its innovative approach to content creation. Its AI-powered writing assistant helps users create high-quality content quickly and easily. While it doesn’t offer as many SEO insights as some other platforms, it can be a valuable tool for teams that prioritize speed and efficiency in their content creation process.

Ultimately, when considering the pros and cons of MarketMuse competitors, it’s important to evaluate which platform aligns with your specific needs and goals. If you’re primarily focused on content optimization, Surfer or Frase.io may be strong options. For businesses that prioritize comprehensive SEO insights, Semrush or Ahrefs may be more appropriate choices.

To better illustrate the potential pros and cons of MarketMuse’s competitors, let’s consider a hypothetical example. Imagine a digital marketing agency that specializes in helping small businesses improve their online presence. This agency is focused on content optimization and creating high-quality blog content with the goal of increasing organic search traffic to their clients’ websites.

In this scenario, a platform like Surfer may be appealing due to its mix of affordability and content optimization features. Its on-page recommendations could help this agency quickly identify areas for improvement in its blog content and make those changes to boost search rankings.

However, if this agency is looking for a more comprehensive suite of SEO tools that can provide both content optimization features and broader insights into overall search performance, they may opt instead for Semrush or another similar platform. While these options come at a higher cost than Surfer, they may provide greater value over time through improved overall SEO performance across their clients’ websites.

Of course, there are also arguments to be made against these platforms. Some users may find that Surfer’s narrow focus on content optimization means that it doesn’t offer the same level of overall insights as other platforms like Semrush or Ahrefs. Similarly, while Ahrefs provides a wide range of features, its high cost may be prohibitive for many small businesses.

The key question when evaluating MarketMuse competitors is which platform best aligns with your specific goals and needs. No single platform is perfect for every user, so taking the time to evaluate available options helps ensure you’re choosing the best tool for your business and maximizing your ROI on your SEO efforts.

Explore SEO content optimization tools like On-Page.ai and start improving your website’s SERP ranking.